Meet the owner, Angela
Hi! I’ve been a marketer as long as I can remember, and it’s still a job title I enjoy waking up with every day. Being a part of Connect Marketing is something I’m very passionate about because it’s what gives me the opportunity to partner with great companies like yours!
Writing about one’s self is a challenge, as you may already know!
But I know you want to learn a bit about me. So I’ve thought about what questions I would want to ask if I was going to hire me and Connect Marketing to work for them. Hopefully, these are some of the same questions that you would ask. And perhaps there are some you wouldn’t ask, but you’ll enjoy knowing the answers to nonetheless!
Q: Why did you get into marketing?
A: I think the thing that appealed to me was that it was the most creative part of the business world. As a kid, I was creative and very crafty, always making and selling things to my friends. I had quite the little business going making earrings, hair barrettes and more. So I suppose marketing was “in my blood”. I even had a steady business in college appliquéing sweatshirts for the sororities while pursuing my marketing degree. I was always making and selling something while growing up!
Q: What’s your background?
A: I got my undergrad, then spent some time working in sales. Went back to graduate school and came out working in corporate marketing for a couple of large companies. I freelanced when my children were young, had a five-year stint in direct sales, owned a small business and then circled back to marketing with Connect Marketing (formerly WomenConnect Marketing) in 2011.
Q: What job in your corporate career did you love the most and why?
A: After graduate school, I got my dream job at UPS in the Customer Segmentation group of domestic marketing. I had a really smart boss and a very inspirational group manager who I learned so much from. I think that’s why that job was so awesome – it’s where I really learned to think strategically and was challenged to do it every day. It’s definitely where I became more customer-centric, due to the type of work we were doing. Towards the end, I got to travel around the country training the sales force on how to segment their customers and market differently to each segment, and that was loads of fun.
Q: What’s the most exciting part of online marketing when compared to more traditional marketing?
A: So when I came back to marketing after running a different kind of business and being out of the corporate world for a bit, things had changed. Remember…things like blogs and Facebook didn’t exist during my UPS days! I think what has made online marketing so exciting for me is that it’s such a different way of marketing from the past. Everything we do in the online world is about helping businesses build relationships, a little bit at a time. Everything can be shared…with the click of a mouse! And the results can be measured so well. It’s so much easier to see the impact of your tactics. To me, all of this makes it exciting.
Q: What do you think Connect Marketing is the best at?
A: Definitely anything involving the written word. We are really good at written content, and I think it’s because of the approach we take. We know what Google needs, but we also know how to write for the audience who will be doing the reading. If I had to choose our best writing specialty, it would have to be blogs. We can write blogs for any type of business really, really well! Car dealerships, chiropractors, tutors, wellness coaches, pain magazines, travel agents, jewelers, SEO companies, volleyball clubs – you can’t throw anything at us that we can’t handle.
Q: Why should a business trust you with their marketing?
A: This may be the most important question you’re asking. I think it’s because you get 110% of my brain power all the time. I’ll be thinking about your business when I’m running on the treadmill, cooking dinner, watching TV in bed at night. I don’t just want the work we do for companies to be good, I want it to be great. And that’s the mindset I pass down to our team members too. Connect Marketing isn’t just your hired hand – we’re your partner and take the marketing of your business quite seriously.
Q: Who in the business world inspires you these days?
A: I love Amy Porterfield. I think she is super smart and extremely business savvy but also very accessible. I’ve taken her training courses and learned so much from her. In a way, she reminds me of that group manager I had at UPS.
Q: What’s your biggest success story?
A: We’ve had many, so it’s hard to point to just one. Simmons Nissan had it’s best sales month ever in April 2016 after 30+ years in business. We were doing a ton of Facebook advertising and email marketing for them, and it was so rewarding to see them reap the benefits. At the same time, we helped a company build an awesome new website after living with the same one for (brace yourself) 16 years! Very gratifying. I’m very proud of the work we’ve done for PainPathways magazine writing online-only content for them for many years. They get a lot of web traffic from those articles. Every success story means a lot to me.
Q: What else is important to you, personally?
A: I think in today’s world with so much of the media hitting you in the face 24/7, it’s important to me that people stay open-minded. It is very easy to become jaded or only look to sources of information that coincide with the beliefs you have. I think it’s important to always be learning and be open to new ideas coming from new places. I kid you not, I read the PRINT VERSION of the newspaper every day, and typically read at least one online article. My mind is always open to new information – I would love to see more people be like this.
If there is anything else you’d like to know about me or Connect Marketing, don’t hesitate to ask! My door is always open, and my phone is always at my fingertips!