Social networking has become a must-have in every business’s marketing tool kit. It’s where the conversation often starts. It’s where you build trust and authority. It’s where your followers become leads, if used properly, with a good content plan in place.
For social media marketing to be effective, you need to know which tools will best reach your target audience, plus how to use those tools. While social administration is the regular activity you undertake to stay in front of your network followers – and what Google is looking for in “social signals” for SEO – social advertising is how you reach non-followers who fit into your target audience profile.
We have a track record in both but are particularly excited about the newer realm of social advertising!
Administration – your day-to-day marketing
With a good content plan, you can successfully have a third party perform your regular social media administration. We’ve done if for a variety of industries in the past … and we are still doing it for businesses today.
Our focus is on creating content that gets engagement between you and your audience, and helps you attract more followers. Since the tools change frequently, we stay on top of enhancements and new features. Did you know there are photo size preferences for Facebook – and that they changed not that long ago? We did!
Creating content for posts, scheduling them for optimal timing, responding to fan comments, connecting with others pages … these are just some of the regular activities we provide as administrators on your behalf. We’re adept at creating varied content to keep your audience interested and direct traffic to your website. And we’ll always use insights to monitor and report on results, as well as tweak our strategies.
Was the client thrilled? Of course! Were we thrilled? You bet. And while not every post generates this kind of result, we know that our focused effort to really understand the fan base and what will generate interaction with the page has led us to get strong results for this client again and again.
Social media advertising – how you reach your target customer
What has recently become most exciting about social media is the opportunities networks are providing to find and send messaging to users that “fit” the profile of their likely customer. So no longer do businesses have to hope that they are attracting the right people to their fan base – the tools actually help find them!
Not only is social media advertising great for targeting, it’s extremely cost effective. Our clients spend a heck of a lot less on social ads than they used to on print … with a more targeted reach and better results. One of our best clients walked away from all print and TV advertising to replace it with social media and had a huge reduction in ad expenses while either maintaining or increasing sales month after month!
For an ad spend of $75, we reached almost 10,000 people and had 129 click through to the website. As a result, our client had one of its best months ever for sales of the Altima!
- Knowledge of the social ad tools, particularly Facebook’s Power Editor
- Effective use of all of the ad “real estate”, including good writing, a strong CTA and the right, properly sized images
- Headline testing for engagement
- Strategic ad targeting and budget allocation
- Understanding of relevant metrics and benchmarks for click-through rate, reach, etc.
With an ad objective in mind, we can create an ad or series of ads to generate results. So, if social media advertising intimidates you or you simply don’t have time to implement it for your business – we can help you get started at a very affordable cost.