Many business owners wonder if they really need a blog and are reluctant to get started. Perhaps they don’t know what to write about, are worried about keeping it up, or think blogs are just for individuals. However, if your business does not have a blog, you are missing an opportunity to engage your target audience and grow your business. Here’s why you need a business blog:
1. Share your brand personality
A blog gives your business a unique opportunity to let your brand’s personality shine and show people what you’re all about. By providing timely and relevant information in your blogs, you can go beyond what’s in your advertising and on your website. Business blogs are often written by individual employees allowing readers to get to know them and learn about their area of expertise.
2. Position yourself as a thought leader
Sharing your experience, thoughts, tips and strategies on a blog will position you as an expert. Offering valuable, free information is an easy way to build trust and become a go-to resource. So when customers are ready to buy they’ll think of you.
3. Attract fans to your website
Blogs are a great way to gain visits to your site. Readers are drawn in by an interesting topic; once there, they may surf around to other pages on your site. Plus with good keyword work on your blogs, you have the opportunity to rank for different search terms than your main site pages.
4. Build relationships
Blogs are usually written in a conversational way – adding a personal touch to your business. You can gain feedback from your visitors and easily respond to them. Again, people can get to know you and you can earn their trust over time.
5. Improve SEO
Search engines always like fresh content. Having a blog gives you an easy opportunity to update content frequently and, of course, gain more website traffic increasing your search ranking.
6. Provide content to share
Blogs give you good content to share on social media and in your email communications. Everyone wants to share relevant content and blogs not only provide links to interesting information but they take people to your website, as opposed to someone else’s.
7. Take advantage of cost-effective marketing
Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services. Compared to traditional advertising, blogs are very inexpensive and worth the investment.
Still not convinced, check out these stats on business blogs:
- Over 60% of consumers have made a purchase based on a blog post that they read
- Approximately 70% of consumers learn about a company through their blog rather than through paid advertising
- 60% of consumers have a positive feeling about a company after reading their blog
- 82% of consumers enjoy reading content from company blogs
- Companies that blog have 55% more website visitors
A business blog definitely complements your website and adds value to your online presence. There’s no reason not to get started today!