I love sharing articles that I believe have a lot of value for my social followers and email contacts. I’ve never been one to keep the “good ideas” all to myself. So when I came across a really great article from one of my favorite sources, my
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Coca Cola, Old Spice and The Bachelor do it. Starbucks is doing it too. So most likely, others will follow suit. What am I talking about? Nonlinear marketing! Businesses cannot rely on a linear marketing approach any longer. In today’s content-oriented environment, they must integrate traditional with digital
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Back in high school, reputation was everything. People knew who had the good or bad reputations. Reputation was your “street creds”. It impacted what people thought about you and whether or not they would let you into their social circle. If you didn’t have a good reputation,
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Running on the treadmill one morning, I had a very unexpected thing happen. I had someone send me a LinkedIn message who I had never met. And the message was so surprising that I had to respond to it right away (although I was in the middle
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